The HARIBO brand first came to the UK in 1972, after acquiring a majority stake in Dunhills of Pontefract; all remaining shares were purchased in 1994 and production of HARIBO confectionery began.
Today, HARIBO is positioned as the UK’s leading confectionery brand and continues to experience success as more consumers ‘switch’ to its range of treats.
Top selling products Starmix, Tangfastics and Super Mix are firm family favourites, while new products are launched every year to bring new tastes and textures to the range.
HARIBO employs more than 700 people and operates two manufacturing facilities within the UK; the first is based in Pontefract and most recently in Castleford following a £92m investment in a purpose built factory.
HARIBO is a family company which is now run by the third generation. The founder, Hans Riegel Snr., registered HARIBO GmbH & Co. KG in the Bonn on 13th December 1920. HARIBO is an acronym for HAns RIegel BOnn.
Today, HARIBO is the world market leader in the fruit gum and liquorice segment, 7000 people are employed worldwide and 16 production sites are operated across ten countries.
More information about the company and its products can be found at www.haribo.com.