Yorkshire Shopping Centre Shortlisted for Retail ‘Oscar’

A Yorkshire shopping centre has been shortlisted for two major national awards following a record year.Trinity Walk, in Wakefield, has made the finals of the Purple Apple Awards – dubbed the ‘Oscars’ of the shopping centre world.

They have been shortlisted in two categories: Best Strategic Marketing Campaign and Best Tactical Marketing Campaign.

The centre will now go head-to-head with some of the UK’s biggest shopping centres, with the winners announced at a Glitzy awards ceremony in London on May 4.

Cormac Hamilton, Trinity Walk’s Centre Manager, said: “This is a major step forward not just for Trinity Walk, but for the city of Wakefield. The city deserves to be on the national stage in so many different ways – so if we can play our part in helping to do that, then brilliant.

“The centre has gone from strength-to-strength since we opened in 2011, through some incredibly challenging economic times. Thanks to some strong and creative marketing, quality events, partnership work with other organisations and of course our shoppers, we are bucking trends.”

The ‘Where will a Trinity Walk take you?’ campaign, developed with Huddersfield-based The Sharp Agency, and the Trinity Walk Family App, developed with Wakefield-based digital agency Statement, have both been shortlisted for an award.Trinity Walk smashed its previous annual footfall record after welcoming around 11.27million visits in 2016 and recorded its busiest ever week with around 324,000 visits in mid-December 2016.

The centre’s website trinitywalk.com also saw visits up 33% year-on-year.

The £210million centre covers around 560,000sq ft and at peak times employs 1,500 people across its stores. It opened in May 2011 and was one of the first shopping centre developments in Europe to be completed following the global credit crunch in 2009.

For more information on the centre, see www.trinitywalk.com

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