Christmas just got extra sparkle in Pontefract, West Yorkshire with brand new Christmas lights inspired by the town’s famous treats.
Unique light displays shaped like Haribo’s iconic heart, ring and egg will accompany traditional Christmas lights to decorate Pontefract’s town centre. The new lights will include around 48,000 conventional ceiling lamps, which if stretched end to end would reach for over three miles. The town’s 22 feet high Christmas tree will also be decorated with strings of cherry shaped lights as well as the more traditional candy canes.
Wakefield Council has developed a partnership with Haribo, who have been based in Pontefract for over 20 years, to give Pontefract’s town centre decorations a new boost. Haribo has invested over £40k in the new Pontefract lights, which will now be used each year to decorate the town centre’s streets and Christmas tree.
The Christmas lights will be switched on by Cllr Denise Jeffery, Cabinet Member for Economic Growth and Skills. Cllr Jeffery said: “The new Christmas lights are unique to Pontefract and are a fantastic addition to the town to help us celebrate Christmas.
“Pontefract is very proud to be home to Haribo and I am delighted that they have become part of our Christmas with the new lights.”
Herwig Vennekens, Managing Director of Haribo UK commented: “We’re really pleased to be able to show our support to our home town. Pontefract has a rich heritage in producing treats so we hope that the chosen displays will raise a smile and add a little magic to Pontefract’s festive celebrations and our countdown to Christmas.”
Cllr Jeffery added: “I would like to thank Haribo for their generosity and continued support of Pontefract. This is an excellent example of how the Council and the private sector can work together to boost our towns and city centres and make them a great place to live, work and shop.”
The Pontefract Christmas lights will be switched on at an event on 21 November. The Christmas celebrations start at 10am with a festive market and later in the afternoon a local radio station will be hosting a roadshow. There will be stalls selling hot food as well as children’s rides, donkey rides, activities in the library and a Santa’s grotto at St Giles Church. The light switch on will take place at 6.30pm approximately.