Partnership sees Lounge Underwear make a ‘Statement’

Lounge Underwear, a leading online lingerie brand that creates comfortable underwear designed to make its customers ‘look and feel sexy’, has appointed Statement – a specialist Shopify Plus eCommerce agency – to support their ambitious growth with a website improvement project.

Following sales of £2.7m after just two years of trading and projected sales of up to £6m, Lounge has extended their relationship with Statement, which has offices in Leeds, Manchester and Wakefield, to boost orders and sales whilst also improving the user journey across the Lounge sites.

Building on a successful relationship which has seen Statement successfully implement website updates, redesign the site’s blog and deliver ongoing webpage support, Statement will now work with Lounge to improve the website and functionality further, making it as user-friendly as possible to increase visitor sales.


Melanie Paradise, co-founder of Lounge Underwear, comments: “Statement has already completed several projects for Lounge, which have been instrumental in our success; this combined with their experience of working with high growth online retailers made them the perfect partner for this project.”

Dan Conboy, Managing Director of Statement, comments: “Lounge Underwear is growing at an exponential rate. In under two years they have moved from a grass roots business, which started out with an investment of just £1,000, all the way up to the high-growth online retailer that is projected to turn over up to £6m in only their third year.

“We’re excited to be supporting their journey and look forward to supporting the team in meeting their ambitious sales targets.”

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