Eric Richmond Fattens Pie Ambition
Wakefield artisan pork pie manufacturer, Eric Richmond Ltd, has expanded with the owners’ son joining the family business as operations manager.
Alexander Martin, 25, studied law at Huddersfield University and has spent his career to date working in the hospitality and licensing trade as a restaurant supervisor.
He has joined the Ossett firm to manage the factory and the office leaving MD, Tom Martin free to grow the business. His appointment takes the team size to 16 with plans for further factory appointments later this year.
Tom has recently completed the Goldman Sachs Top 10000 programme and has set himself and the business some very clear objectives for business growth into existing and new markets of hospitality, the licensed trade and delicatessen-style retailers.
“Since buying the business three years ago we have enjoyed significant growth in our existing sector of independent butchers,” said Tom.
“Manufacturing a heritage pork pie we understand our existing customers and consumers. We are confident we can grow the business and brand by targeting sectors such as hospitality, delicatessens and the licensed trade where consumers who appreciate a quality product will go. At the same time we want to develop our customer service offer for butchers and expand into geographical locations we don’t currently service in and around Yorkshire. That takes time and bringing Alexander in will give me more time to develop those markets,” he said.
“Alexander brings energy and business management skills he has gained in industry. He also appreciates that to be a dynamic brand we have to use modern technology such as the internet in both production and marketing.
“We are currently working on a new website which will have an online store offering our range of award winning pork pies to a wider audience and we have plans to invest in new machinery for the factory,” he added.