Wakefield Bondholders has announced sponsorship of Wakefield’s music and culture festival – Long Division.
Now in its sixth year, Long Division will take place on Friday 10th to Sunday 12th June for three days of live entertainment throughout the city centre, which is set to attract more than 2,000 music fans to Wakefield.
With more than 12 stages and over 70 featured bands, the event will host some of the hottest, new talent from across the region. It is also set to attract an audience that thrives on and celebrate independence in music, whilst creating a platform for exciting, emerging performers.
Adrian Spawforth, Chair of Bondholders comments: “In the last five years Long Division has grown from strength to strength and is achieving something that is very close to our own objectives – making things happen in our district.
“Not only is Long Division drawing visitors to the city, it’s also helping to establish Wakefield as a credible and authentic destination for music and cultural events.”
Dean Freeman, Director of Long Division comments: “When we launched Long Division back in 2011 we had 1,000 visitors to the city, since this time we have made Wakefield a key destination for artists who recognise that Wakefield is a great place to play.
“Music lovers are returning year-on-year and we continuously attract new people. This is simply because people recognise that Long Division is made by music fans for music fans.”
Supporting the next generation of bands and music lovers in Wakefield, Long Division will be free for those aged 16 and 17.
Freeman adds: “This year will attract a whole new crowd as we open our venues to young people for free, which is being supported by a new partnership with Wakefield College. Yes, it’s great to host a weekend of music but this is also about nurturing the next generation of musicians and music fans.”
Since its launch in 2011, Long Division has hosted 500 bands, played across 25 city centre venues and has attracted 10,000 attendees to the Wakefield district. Bringing added benefit, it has also helped to generate an estimated £350,000 to the local economy.
Long Division 2016 will see the best band attendance yet. Gang of Four will start the proceeding on Friday 10th and 70 acts will play across 11 stages on Saturday 11th. Post War Glamour Girls will take part in the highly anticipated live album recording on Sunday 12th, recorded reel-to-reel guests will be able to listen to the live performance through wireless headphones.
Long Division has been supported by Crowdfunding Campaign which saw over 100 supporters pledge over £7,500 towards the festival. The local business community has also come together to show support for the initiative with The Ridings Shopping Centre and Holiday Inn sponsoring key elements of the festival.
View the full programme here.