BID’s Support Makes Festival Free of Charge

Festival goers in Wakefield can look forward to an almost free weekend of live entertainment as Long Division returns to the city centre thanks to the backing of Wakefield BID.

And as the tickets for the event went on release, festival organisers announced that Long Division 2018 will feature, for the first time, comedy, spoken word, theatre and exhibitions alongside its usual core music programme.

With more venues, artists and performances expected to be involved, attracting an estimated 3,500 festival-goers, Long Division 2018 is likely to be the largest ever.

A key aim for Wakefield BID, which was launched earlier this year with a view to boosting the local economy and making the city a great place to do business, is to market Wakefield and attract visitors from far and wide.

Its considerable support for the city centre festival, which makes a return to Wakefield from June 1-3 2018 after a year off in 2017, is enabling Long Division to access more venues and promote itself to a wider audience.

Pulled Apart by Horses performing at Long Division in 2016 (photo courtesy of John Jowett).

Elizabeth Murphy, manager of Wakefield BID, said she was delighted that the BID’s support for Long Division meant so many more people would be able to access the event and see for themselves what Wakefield has to offer.

“By making Long Division a largely free event we stand to attract even more people to Wakefield this summer. The festival has a proven track record of pulling in visitors and bringing a boost for the local economy in terms of increased business for city centre bars, cafes, restaurants and shops,” she commented. “We look forward to Wakefield businesses reaping the benefits of the festival even more in 2018.”

The initial tickets released are for Saturday, June 2, the middle day of the festival which traditionally has been the most popular offering a full day of performances at multiple venues throughout the city centre. Some 20+ venues are expected to be involved on this day including Wakefield Cathedral, Warehouse 23 and Wakefield Town Hall which will be hosting the festival’s headlining acts who are due to be announced soon.

“Excitement and anticipation is already building for Long Division 2018. We have already had 150 applications from artists to perform which is incredible. We are keen to involve new artists and our aim is for 90% of the festival’s line-up to be new to Long Division in 2018,” said festival director Dean Freeman.

“With free tickets giving access to 90% of the festival’s line-up, Long Division 2018 is set to be a fantastic weekend.”

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